During this project, I learned how to direct stylists and actresses on set—I even became an actress myself. 😉

Why use traditional banks when you can move your money to SoFi? As a Social Copywriter for SoFi, my art director partner and I gave the boring topic of banking some soul. From social writing to baking cookies to ideating for experiential, we produced concepts across all social platforms—even for Super Bowl LVI.

Skills: Copywriting, Scriptwriting, Directing, Acting, Research, Concepting, Tonality, Sweepstakes Copy, Experiential, Collaboration

“Move Your Money” Sweepstakes

My partner and I launched SoFi’s TikTok account, which now currently has 164.7K followers. We hired influencers, directed talent—you name it.

My acting debut! 🎥

Project: “Move Your Money” Campaign
VP, Executive Creative Director / Jonathan Woytek
Group Creative Director / Ian Graham
Group Creative Director / Jackie Linayao
Senior Director, Social and Influencer Marketing / Margaret Furth
Principal Brand Strategist / Amanda Cuoco
Social Strategist / Phoebe Kranefuss
Sr. Copywriter (ACD) / Chris Ryan
Interactive Designer / Ryan Coughlin
Social Art Director, / Katy Wells
Social Copywriter / Sydney Bonner
Senior Producer / Margot Sanne
Senior Copy Editor / Mark Sweeney
Dr. Money, Financial Planning Expert / Brian Walsh
Compliance Advisor / Kristin Hamm

Media Coverage:
Nasdaq — IT’S TIME TO MOVE YOUR MONEY TO SOFI
AdAge — SOFI DEBUTS A TIKTOK DANCE—AND A $25,000 PRIZE TO LEARN IT