During this project, I learned the nuances of apostrophes vs. quotations in typography—because apostrophes matter. 😉
During the 2021 NBA covid season, fans were looking for a place to be fans again. Once Snapchat partnered with the NBA—this dream became a reality. As a Writer at Aquent on Snapchat, I wrote and copyedited powerful content that would pitch Snapchat to potential business clients. From sharing research insights to blogging to sales pitches and everything between, I helped Snapchat’s B2B sector grow.
Skills: Copywriting, Copyediting, Proofreading, Concepting, Tonality, Collaboration
Agency: Aquent Studios
Client: Snapchat
Creative Lead: Joevanno Diaz
Copywriter: Sydney Bonner
Designers: Syd Rein, Maxine Wu
Project Manager: Melissa Hutton
Proofreader: Ghislaine LeFranc