During this project, I created “copywriters’ rooms”—a space where writers can connect, collaborate, and get sh*t done.
With so many products, consumers needed a unified online ecosystem to make interacting with Nike easy. How easy? One Nike easy. As a Copywriter at R/GA on Nike Running, I built narrative ecosystems for the Nike App, Nike Run Club, and Nike Training Club alongside teams in Buenos Aires and Portland to produce film, digital, social, and more.
Skills: Scriptwriting, Concepting, Copywriting, Tonality, Copyediting, Collaboration
Bonus Headlines: Just For Fun
Agency: R/GA
Client: Nike
Group Creative Director: Timothy Hutchison
Creative Director: Whitney Jenkins
Associate Creative Director: Kristen Wellmer
Copywriters: Sydney Bonner, Carrie Hamm
Designers: Karli Pedersen, Yuna Kim, Seunghoi An
Senior Producer: Becca Shead