During this project, I learned the ins and outs of production—from pre to post and everything between.
It’s all about a great running shoe—or better yet, the shoe you love. As a Senior Writer on the launch of this collection for Nike Running, I identified the distinctions between six of Nike’s staple running shoes. I led the writing for this campaign while guiding a partner agency through production, and traveled to NYC to interview runners with vibrant, awe-inspiring stories.
Skills: Copy Manager, Copywriting, Scriptwriting, Strategy, Interviewing, Production, Tonality, Concepting, Collaboration, Copyediting
Project: Nike Running - Runners Helping Runners, Fall 2022
Director, Global Brand Management / Mason Houck
Manager, Global Brand Management / Allie Madson
Specialist, Global Brand Management / Sabrah Papazian
Senior Creative Director, Brand Design / Kevin Coatman
Director, Global Brand Narrative / Amie Champagne
Art Director, Global Brand Creative / Jack Saunders
Designer, Global Brand Creative / Luis Liwag
Sr. Writer, Global Brand Narrative / Sydney Bonner
Producer, Global Brand Creative Production / Emma Otsuka
Studio Manager, Global Brand Creative / Lindsey Boyd
Digital Designer, Global Brand Creative / Jon Reed
Agency: Instrument
Photographer: Cait Opperman