During this project, I learned that the best collaborations are when ideation feels like a fun conversation.
Working with a talented team, we uncovered the insight that makes this shoe a legend: support is all around you. As a Lead Writer for the launch of the InfinityRN 4 for Nike Running, I built the Narrative for this campaign through interviews with runners around the world. I crafted their stories for millions of runners to see, smile, and relate to.
Skills: Scriptwriting, Concepting, Interviewing, Copywriting, Tonality, Experiential, Copy Manager, Copyediting
Project: Nike InfinityRN 4
Sr. Brand Director, Global Brand Management / Mike Donnelly
Brand Director, Global Brand Management / Kate Borowicz
Brand Manager, Global Brand Managment / Allie Madson
VP Global, Global Brand Creative / Dave Frank
Art Director, Global Brand Creative / Jack Saunders
Narrative Director, Global Brand Narrative / Amie Champagne
Designer, Global Brand Creative / Nico Kenji
Sr. Writer, Global Brand Narrative / Sydney Bonner
Producer, Global Brand Creative Production / Marisa Lentoni
Production Coordinator, Global Brand Creative Production
Sr. Studio Manager, Global Brand Creative / Drew Harrison
Digital Designer, Global Brand Creative / Jon Reed
Digital Producer, Global Brand Creative / Matt Hutchinson
Project Coordinator, Global Brand Management / Jacey Delaney
Media Coverage:
CNN — NIKE’S NEW FOAM MATERIAL GIVES RUNNERS A HIGHER ENERGY RETURN AND A LOWER CARBON FOOTPRINT
Forbes — NIKE LAUNCHES NEW REACTX FOAM IN INFINITYRN 4 SHOE