During this project, I learned how to take a marketing tagline from “not bad” to “damn, that’s a great headline.”
What it takes to get out the door is never easy as a parent—but then came Nike EasyOn. As Lead Writer for the launch of Nike EasyOn for Nike Kids, I created the heart of this campaign through the tagline, “Today Just Got Easier” while directing voiceover talent in London and collaborating with creative connoisseurs at Nike’s headquarters.
Skills: Scriptwriting, Directing, Concepting, Copywriting, Tonality, Experiential, Copy Manager, Copyediting, Production
Project: Nike Kids - Nike EasyOn
Senior Creative Director, Studio Lead / Rafa Paes
Senior Creative Director / Jenny Tondera
Art Director / Emily Lemmer
Lead Designer / Amanda Wood
Narrative Manager / Steve Smith
Senior Writer / Sydney Bonner
Senior Digital Designer / Lauren Slater
Senior Digital Producer / Naomi Watts
Studio Director / Emmery McNamara
Creative Manager / Haley Thomas
Creative Manager / Cressant Hurley-Bell
Studio Coordinator / Naideen Morban
Producer / Chrysi Diamond
Production Coordinator / Yukari Becker
Senior Brand Director / Chris Bruyere
Brand Director / Jared Gillman
Brand Manager / Mosi King
Brand Specialist / Gavin Green
Brand Project Manager / Libby Trobitz
Senior CDM Director / Will Lemay
CDM Director / Joeye Lee
CDM Manager / Nader Makki
Retail Director / Todd Jezierski
Retail Manager / Jake Neal
Social Manager / Philippe Tabet
Social Specialist / Derek Saling
CDM Project Manager / Yola Yorkshat