In the Pacific Northwest, there’s a credit union that represents over a million members – BECU. Truth be told, we’re the total opposite of a bank. We think it’s important that our members run our credit union the way they see fit.
Because our members are at the core of everything we do, we think that they deserve a chance at running our advertising campaign too. So in their own words, photos, and videos, we let them set the stage for our brand voice: All Together Different.
AGENCY: DNA SEATTLE
CREATIVE DIRECTOR: NOEL NICKOL
ART DIRECTOR: EVAN HAYNES
PRODUCER: DAVE ESCHENOZ